As a former Captain in the British Army, I have led people in life or death situations. My experience has taught me that leadership is both a great privilege and a great responsibility. Fundamentally, I believe that leadership is less about the tools and models and more about understanding what it truly means to be a leader.
For the past 10 years, I’ve had the privilege of working with senior leaders to help them nurture their teams to great success. I have a track record of helping CEOs turn around dysfunctional teams they have inherited and moving executive teams from good to great.
When off-duty, I can be found cycling the glorious countryside around Berkhamsted, in training for challenges such completing all 3,460Kms of the Tour de France for charity or spending quality time with my wife and daughter.
There is a saying in the Army that administration is “Not Officer’s Business”. I’m not sure I agree with that (and I’ll leave you to work at the acronym) but what I do know is that we wouldn’t be able to serve our clients to the standard that we do without Amanda. She leads the battle against mediocrity and ensures that we’re never scuppered by a lack of attention to detail.
When she’s not busy crossing the t’s and dotting the i’s, Amanda can be found walking the Northumberland Coast with her dogs.
Chief Marketing Officers
Sublime Marketing Design
We like to think of Kelly as our Brand Ninja! Her job is to ensure that everything we do is consistent with our core beliefs and brand values… if she’s not happy with something, we won’t release it into the world. But more importantly than that, it’s Kelly job to ensure that good enough, is never enough.
When she’s not working hard to uphold the exceptionally high standards we set ourselves, she can be found in her garden talking to her beloved roses or entertaining her two young daughters.
We’d love it if all our work came as a result of people beating a path to our door, but the truth is we have to get out there and find like-minded individuals and businesses who we can help. Richard heads up our campaigns to find amazing new clients who believe what we believe and who are hungry to take their performance to an entirely new level.
When he’s not out on reconnaissance missions, Richard can be found hanging out with his twin daughters and organising Monty Python World Record attempts.
Richard and Kelly run Sublime Marketing Design based in Berkhamsted. We are proud to have Sublime supporting our marketing as one of our long-term business partners.