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Changing Direction with David Sobo

This week we are joined by David Sobo who is the Chief Operating Officer at Ultra Education. David has worked in leadership positions for over 12 years in the ‘for-profit’, and ‘not-for-profit’ sectors. He spent time in the corporate arena working for organisations such as IBM, Microsoft and SAS before transitioning to the charity sector as Chief Operating Officer for The Adventure Learning Charity.


In this episode we spoke about his 180-degree direction change from working in sales for some of the world’s largest software companies, to becoming the COO for a charity; taking on a totally new role in an entirely different sector. We also explored some of the biggest leadership lessons he’s learned along the way and some of the best and worst advice he’s received.

Before we get into this episode, I have a plea on David’s behalf. He’s a few weeks into a crowdfunding project to support the amazing charity that he works for and any donation you can make will make a huge difference to the lives of many young people. You’ll learn more about the charity in this episode and you can find the crowdfunding link in the show notes or just go to to learn more.


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