Andrew Leaver who is CEO of Brand Partnership Group, a business dedicated to accelerating growth for Brand Partners in an ever-connected world.
It is made up of three businesses: the brand engagement agency, Blue Square, Creative Monster which connects and engages audiences through digital, social and event experiences whether that’s virtual, physical or hybrid – and The Pulse Agency that enables marketers and businesses to truly understand their consumers.
Andrew has been doing all of this for over 20 years, for some of the most iconic companies in the world including Unilever, The Coca-Cola Company and Samsung.
When doing my research on Andrew and the businesses within the Brand Partnership Group, I kept reading about values, culture and creating an organisation that nobody wants to leave.
As such, this conversation focuses in on the real value of company values. We spoke at length about how to move values from a set of meaningless words on the wall or corporate website, to something that makes a real difference to the organisations performance and the people who work there.
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