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In this episode we are joined by Jan Gooding, one of the UK’s most experienced marketing leaders and is outspoken on a range of subjects from building global brands to inclusive leadership. During her successful marketing career, she has worked with FTSE 100 companies such as BT, British Gas, Diageo, Unilever and Aviva. 


In her final role at Aviva, as their first Global Inclusion Director, she was responsible for introducing the ground-breaking policy of equal parental leave. Jan now pursues a portfolio of interests as an executive coach, non-executive Chair of Given and PAMCo and is President of the Market Research Society. She is also on the CMI Race Committee, on the advisory board of Utopia and the former Chair of Stonewall.


I found my conversation with Jan fascinating and challenging in equal measure – it really pushed me to think about diversity and recruiting for a ‘cultural fit’ in an entirely new way. Tune in as we also discuss dealing with imposter syndrome and why all leaders should look into coaching.



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