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The current environment is probably the most volatile, uncertain, complex and ambiguous (VUCA) that many leaders and managers have ever experienced. In the UK, Corona Virus has come along just as we’re seeing  a glimmer of light at the end of the long Brexit Tunnel.


This article is an updated version of one that I wrote back in December 2019. Whilst I had no insider information on COVID-19, it seems more relevant now than ever.


The term VUCA could have been created to describe the environment created by the Corona Virus outbreak. But the acronym and world it describes isn’t a wholly new phenomena. Armed forces all around the globe have been training their leaders to operate in this environment for hundreds of years. This has been their ‘normal’ working environment.

But the world has suddenly got a whole lot more VUCA and people are looking to leaders for direction and inspiration more now than ever. Those that we lead are worried about their future and their ability to provide for their loved ones. Conversations that were once whispered in the corridors, are now being had out loud and in the open. You can’t escape them.

Prior to Corona Virus I wrote about two strategies I’d seen leaders and organisations adopting.


Strategy one – Survival: This strategy is about battening down the hatches and trying to weather the storm. Companies adopting this strategy are narrowing their focus whilst tightening control of both people and budgets. They have accepted that they are going to be severely battered by external forces for an unknown period of time and hope that by locking everything down, they can come out the other side with minimal damage. And once the storm has passed they will reset and go again, racing all the other ships to the nearest port where they hope to sell their wares.


Strategy two – Re-calibrated growth:  This strategy is about turning fully into the storm and continuing to push forwards, with some adjustments to the plan. It may be about heading in a slightly different direction, to an alternative port or continuing in the same destination but accepting that you will arrive later than planned. Instead of battening down all the hatches, we batten down the critical hatches.

Perhaps the most critical element of this strategy is that of leadership. The captains of these ships increase communication because they know people can respond more quickly and effectively when they have the most up-to-date information.

They also ensure every member of their crew is 100% focused on the most critical elements of their job and that they are doing them brilliantly well, day in, day out.

And in doing so they emerge from the storm into a blue ocean full of opportunity, whilst their competitors are competing in the choppy waters of their wake.


Turning theory into practice

 It sounds easy in theory, but how can we adopt elements of this strategy to help us through the current Corona Virus storm?

The answer is to learn from the military and adopt John Adair’s tried and tested model of Functional Leadership. Just as the leaders adopting strategy two ensure every member of the team is doing the basics brilliantly well, they are ensuring they focus on the basics of effective leadership.

They are continually looking to balance the needs of the Task, the Team and the Individual, which will frequently be in direct conflict with one another.


The Task

It is often said that one of the traits of a genius is the ability to hold two conflicting ideas in their mind at any one time. In a similar vein, one of the traits of an effective leader is that they must be able to operate up and down the spectrum in nearly every aspect of their role.

  • They have a clearly articulated strategy for the organisation and ensure that it is executed with laser-like precision – until it has to be changed. And they know all plans will change.
  • They think about the big picture but stay close to the front-line and detail as and when required.
  • They step back to assess the situation but step in to provide support where it is most needed.
  • They act swiftly and decisively when required but know there is always time to pause before responding.


The Team

Teams are one the fundamental building blocks of any organisation. And whilst every team is critically important, there is a case to be made that says the senior team is the most important, albeit by a very slim margin.

Those that we lead are paying close attention to what those of us in the senior teams are doing and what we are spending our time on. The behaviours of the executive team dictate how every team in the organisation operates.  When they are working well and being role models of best practice, this ripples out slowly to every corner of the organisation. But the impact of a dysfunctional senior team spreads much faster; more akin to a flood washing over the entire organisation causing untold damage.

If people in your organisation see nervousness, mixed messages or even fear within the senior team, that will spread through your company faster than the virus itself ever could.

A strategy of re-calibrated growth requires us to:

  • Increase communication, ensuring everyone has the most up-to-date information and is focused on the top priorities.
  • Combat fear and worry by ensuring that people feel more connected than ever before. As we encourage people to work remotely – staying connected becomes even more critical.
  • Focus even more on celebrating success and marking milestones, big and small, in order to spread positivity and build success upon success.
  • Focus more heavily on team development activities so that people pull together, instead of allowing them to entrench and protect their own silo.


The Individual

As leaders it is our job to provide support to the individual members of our team which include considerations such as helping them perform their key tasks and right now, being even more understanding and empathetic of their out-of-work concerns.

But there is one other ‘individual’ that often gets forgotten, us.

We’ve all been on an airplane and been told that in the case of cabin depressurisation oxygen masks will drop form the overhead lockers and that we should secure our own mask before helping anybody else… even our children.

We cannot lead our organisations through the stormy times if we have no energy and we certainly can’t lead effectively from our sick bed. I consider looking after your own health and wellbeing to be a strategic imperative of any leader, and all too often it is the first thing that we sacrifice.

If ever there was a time for leaders to focus on their health and well-being, it is now.


In the past 12 months I have met with leaders who’ve been absent from work due to Bell’s Palsy and serious back and hip conditions as a direct result of sitting at their desks for too long, and the more common issue of putting on huge amounts of weight and soaring blood pressure.

All of this stems from a major misunderstanding of the term resilience. We’ve come to believe that resilience is about ‘pushing on through’ and getting the job done. It has become a badge of honour to boast about how busy we are, how long we work and how few hours’ sleep we are getting. But this isn’t resilience.

Resilience is about looking after ourselves so that we can push on through. One of the mantras I share with my clients is this; the times when I think I don’t have time to exercise, are the times that I most need to exercise.

But it isn’t just about physical health. We also need to work on our mental and emotional wellbeing.


Going back to basics

It is undeniable that the world in which we are living and leading in just got a lot more complex. Things are changing rapidly and there are huge amounts of uncertainty.

But as we’ve seen, these are by no means uncharted waters. Whilst the term VUCA feels like a new concept in the business world, the military have been training their leaders to operate in this environment for hundreds of years.

So instead of searching for an entirely new leadership approach, I encourage you to pause and recalibrate. Just as we need every single person in our organisations to focus on doing the basics brilliantly well, with ruthless consistency, we to need to go back to the basics of leadership.


And above all else, as we navigate the rough seas ahead, please remember what it truly means to be a leader.

A leaders job is to deliver the numbers or objectives, AND to look after those that we have the privilege and responsibility to lead. Because after all, every person that we lead is the most important person in the world to somebody else.





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  • Hi Ben,
    This is incredibly relevant in these times and good to read and reflect how I can be a better leader and help the leaders I work with in very strange and extraordinary time. Stay Calm, Stay Safe #Lead on

    Posted: 2nd April 2020

    • Thanks for the comment Hayley and glad it was of value.
      Sending best wishes to you and your loved ones. Ben

      Posted: 2nd April 2020

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