From Startup to Scale-Up: The 4 Stages Every Leader Must Navigate

In this episode of Leading the ScaleUp, I’m joined by Peter Cohan – author of Scaling Your Startup, lecturer at Babson College, and advisor to hundreds of early-stage and high-growth companies.

Together, we dive into the four essential stages of scaling and why skipping just one of them can derail even the most promising business. Peter shares candid insights on how successful scale-ups intentionally build culture, the dangers of cognitive lock-in among senior leaders, and why intellectual humility is a core leadership trait for those who last the distance.

This is not just a conversation about business mechanics; it’s a conversation about the mindsets and moments that shape enduring leadership.

In This Episode, You’ll Learn:

• The four stages of scaling — and the hidden risks of skipping the second
• Why culture doesn’t need to be defined early — and when it absolutely must be
• How founders can avoid poisoning their culture with the wrong hires
• The difference between cognitive hunger and cognitive lock-in
• Why the best leaders are the ones still learning

Whether you’re leading a fast-growing team or preparing your business for its next chapter, Peter’s experience and clarity will help you lead more deliberately through scale.

Resources & Links Mentioned:

Peter’s Book: Scaling Your Startup

Peter’s Latest Book: Brain Rush: How to Invest and Compete in the Real World of Generative AI

Connect with Peter on LinkedIn 

Next Steps:

If you’re looking for tailored executive coaching or leadership development training to support yourself or your team through a scale-up journey, I’d love to hear from you. Just drop me an email at ben@ben-morton.com.