Keeping It Scrappy: Straight Talk and Scale-Up Lessons from Georgia Aubrey

In this episode, Ben Morton sits down with Georgia Aubrey, Co-Founder and Partnerships Director at Love To Visit, the UK’s first digital platform for discovering and booking attractions and experiences.

From a print marketing background to building a tech platform with over 3.2 million users and 2,700+ live experiences, Georgia shares the remarkable scale-up journey she’s taken alongside her twin sister and co-founder, Alice.

They’ve raised over £3.2M in funding, built strategic partnerships with iconic UK venues, and are now gearing up for international expansion.

What makes this episode stand out is Georgia’s refreshingly candid approach to leadership.

She opens up about learning to be a “straight talker,” the emotional challenge of letting go of favourite parts of the business, and the deeply human impact of leading a values-driven team.

In this episode, you’ll learn:

• Why holding on to a startup mindset fuels their scale-up success
• How Georgia navigates decision-making and leadership with her identical twin sister
• The role AI plays in enabling scale without sacrificing the human touch
• Why “getting the right people on the bus” is still central to their growth
• What Georgia’s favourite failure taught her about transparency and resilience

Whether you’re scaling a business or leading through complex growth, Georgia’s story is a rich source of practical wisdom, humility, and real-world insight.

Leadership Capability Scorecard

If you’re leading a growing business or team, take five minutes to complete the Leadership Capability Scorecard.

It’s a free diagnostic tool designed to help you assess your organisation’s leadership strengths and gaps across nine essential areas.

You can access it here. It might just spark your next leadership breakthrough!