Chapter 10

Recognition and Appreciation

Many of us think that recognition and appreciation are the same things, but they are not.

And the distinction isn’t just one of semantics. It truly matters – especially to those of us in leadership and management positions.

I once watched Mike Robbins’ TED Talk on the topic, which you should definitely go ahead and watch right now. Here’s my take on how he defines recognition and appreciation.

Recognition

Recognition is positive feedback based on performance or results.

In other words, when you produce a positive outcome, you get recognised. But recognition is time-sensitive and finite, i.e., there is only so much recognition that can be given before it becomes meaningless or insincere.

Appreciation

Appreciation is about appreciating people for who they are, not just what they do.

For example, a study at UC Berkeley showed that people were 43% more effective and productive when they felt their manager valued and cared for them. This contrasted with being 23% more productive when they felt recognised for their work.

One of the most impactful ways to show people we appreciate them is with handwritten notes. This personal touch, which takes just a couple of minutes and costs no more than a few pennies or cents, can make a world of difference.

Here’s a powerful example: I once discussed this practice with an Executive Team that led a team of 9,000 people. Two team members shared that they still cherished a handwritten note from a former boss, a testament to the lasting impact of a simple gesture.

When they told the story, those people came alive.

Their eyes lit up.

Their energy changed.

At that moment, it was clear to me that those two people would have done anything for that leader.

9,200 Thank Yous a Year!

Sheldon Yellen, the CEO of Belfor Holdings Inc, writes 9,200 cards to his team each year. These include thank you cards, anniversary cards, birthday cards, and even cards to his employees’ children when they are sick.

Doug Conant, the former CEO of Campbell’s Soup, wrote 30,000 cards in his ten-year tenure. By my maths, that’s around 58 cards per week.

I’m not suggesting you need to send that many thank-you cards. But imagine the impact if you did.

And what if you started by sending one in the next 24 hours?

I’ve got more insights and tips on this tactic in the video, along with a final challenge for you to complete!

LeadOn!